BSI-Marketing is Number One on Google for Paid Search Portland

I don’t normally toot my own horn, but I am happy to announce that I have obtained the number one ranking in Google for the keyword”paid search Portland“. I am very pleased with this result and am now tasked with working to defend this number one position to maintain the top ranking.

So does this mean that potential customers are pounding my site with inquiries? Is my phone ringing off the hook? I did have a new potential client contact me mention searching on Google and found my paid search category listing.  Since this is relatively new, it’s now a wait and see scenario as to whether I will have clients as a direct result of this top ranking.

Top Rankings Isn’t the Silver Bullet, Long Term Strategy Is

While it is great to achieve top placement on the search engines (especially Google), it’s important to realize that this should be one piece of your overall online marketing strategy. Making sure you get a ton of traffic to your site will not automatically translate into success for your Web site. The entire customer pathway (or customer touch points) for your site should be taken into consideration.

You need to ask the following questions:

• Are these the key phrases that users are searching on Google?
• Is your page providing value to keep site visitors engaged?
• What is your desired next step (course of action) you want visitors to take when they reach your page?

Understanding and mapping out the answers to this questions will improve the overall site experience for your visitors. When more visitors are engaged, they will over time start to follow these steps and you will being to see sucess and results. However, it is not something that will happen overnight. SEO (search engine optimization) and other online marketing strategies take time to develop and need careful planning for both the short and long term.

We Educate Our Clients

The key to our internet marketing success has been through the education of our customers. We have found in our experience that most businesses are of the “do it yourself” mentality. By this we mean that they realize they need help but need to be eased into the transition of allowing others to help them achieve their success with SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), etc.

By initially offering strategic advice and helping to educate clients on how to do some of the basic internet marketing techniques themselves, we empower our clients to see “hands on” what’s going on and how everything works. This process helps our clients realize that they are merely scratching the surface on a wealth of marketing opportunities available to them. The more you understand, the more confident you become in your understanding of the tactics along with our guidance and expertise to help you reach your strategic goals.

It’s a win-win situation and one that has proven successful, based on the referral received from clients.

Why BSI-Marketing? What Sets You Apart from the Rest?

The key to our success has been through the education of our customers. We have found in our experience that most businesses are of the “do it yourself” mentality. By this we mean that they realize they need help but need to be eased into the transition of allowing others to help them achieve their success.

By initially offering strategic advice and helping to educate on how to do some of the basic marketing techniques themselves, we empower our clients to see “hands on” what’s going on and how everything works. This process helps our clients realize that they are merely scratching the surface on a wealth of marketing opportunities available to them. The more you understand, the more confident you become in your understanding of the tactics along with our guidance and expertise to help you reach your strategic goals.

It’s a win-win situation and one that has proven successful, based on the referral received from clients.

Contact us today for a free web site consultation at info@bsi-marketing.com or call 503-816-7806.

There are many different interpretations of this term “Strategic Internet Marketing”. It is a process that encompasses all aspects of interactive marketing and creates a holistic overview of where you want to be succesful online.  With so many different channels and mediums to choose from it may seem overwhelming to most as to how to start or begin marketing online.

It is important to think of your online marketing as a journey, broken down into the following sections:

• Start At the End (of your journey)
• What Does the Journey Look like?
• What is the Cost of Your Journey?
• Fitting the Puzzle Pieces in place

Step #1 – Start At the End
(What does your company want to be when it grows up?)

Ask this question? Where do you want your company in 3-5 years? Where would you like for your company to be from the following:

Sales, HR/Staff, production, customers, etc.

This should be much more than a night out conversation. You should think long and hard with the other leaders/partners and determine how you see the company 3 years from now.

For example, ABC company is $3 million in sales and they want to be at $5 million in sales in 3 years. Most companies spend too much time dwelling on the day to day and don’t think about what’s on the horizon because they can’t gaze out that far. This simple tactic is what separates great companies from good companies.

Step #2 – What Does the Journey Look Like?
(How will you make your dreams a reality?)

Next, think about how you are going to get there? Like retracing your steps, you have your destination in place, now you need to figure out how to get there. Work to build your our “map of success” that shows  how you plan to make these dreams a reality. This is  a compass, you need to figure out need to understand what it will take to get there.

Step # 3 – What is the Cost of Your Journey?
(Determine your KPIs before you consider any tactics)

This is the most critical step in your journey because this step helps you understand the measures of success. If you do not create the benchmark KPIs (Key Performance Indicators) then you have no idea how successful you truly are.

For example, if you were driving across the US and had unlimited funds to draw upon then you wouldn’t be concerned about your journey because you know that regardless of the cost you will reach your destination. What’s surprising is that many companies operate exactly this way and don’t realize that they are paying 100x more than they should to reach their destination.

First determine how many customers it will take to reach your desired goal. Then, calculate how much it takes to cultivate that sale for both a new and existing customer.  This cost should include all factors that compose the sale or transaction. Once this is established, you now have a benchmark KPI from which to measure your success.

Now consider this example, if you were taking the same drive across the US and only had $500 to spend to reach your destination. Your journey has now become critical because you have to plan out how you are going to make it across the country (roughly 5,000 miles) and stay within the budget.

STEP #4 – Fitting the Puzzle Pieces in Place
(Your KPIs Determine the Tactics you implement)

Once you determine the benchmark ROC (Return on Conversion), then you now have positioned your company into a mode of success.  Like a puzzle, you now are focused on finding the right tactics that will bring in the proper ROC and successfully align with your branding strategy. It is easy to drive thousands of people to your Website, but if none of them convert then how successful are you?

For example, you

SEM (Search Engine Marketing) and Paid Search

The quickest way to generate web site traffic is through paid search advertising. We are Google Certified AdWords Professionals with over 8 years experience with Paid Search management. We’ve been managing paid search budgets before it was termed “paid search”. We’ve seen quite a lot of changes and have continued to stay on the cutting edge of new techniques and strategies to maximize ROI for our clients. Budget and management fee are based on strategy and tactics.

Depending on your level of service, we will also drive traffic to your website by submitting your site to various search engines and directories to give your site maximum exposure and also to get good back-links from the directories which help your rankings. This will ensure your website is crawled and indexed by leading search engines quickly. This is just one small part of what we do and contributes greatly to your rankings.

Contact us today for a free web site consultation at info@bsi-marketing.com or call 503-816-7806.