BSI-Marketing is Number One on Google for Paid Search Portland

I don’t normally toot my own horn, but I am happy to announce that I have obtained the number one ranking in Google for the keyword”paid search Portland“. I am very pleased with this result and am now tasked with working to defend this number one position to maintain the top ranking.

So does this mean that potential customers are pounding my site with inquiries? Is my phone ringing off the hook? I did have a new potential client contact me mention searching on Google and found my paid search category listing.  Since this is relatively new, it’s now a wait and see scenario as to whether I will have clients as a direct result of this top ranking.

Top Rankings Isn’t the Silver Bullet, Long Term Strategy Is

While it is great to achieve top placement on the search engines (especially Google), it’s important to realize that this should be one piece of your overall online marketing strategy. Making sure you get a ton of traffic to your site will not automatically translate into success for your Web site. The entire customer pathway (or customer touch points) for your site should be taken into consideration.

You need to ask the following questions:

• Are these the key phrases that users are searching on Google?
• Is your page providing value to keep site visitors engaged?
• What is your desired next step (course of action) you want visitors to take when they reach your page?

Understanding and mapping out the answers to this questions will improve the overall site experience for your visitors. When more visitors are engaged, they will over time start to follow these steps and you will being to see sucess and results. However, it is not something that will happen overnight. SEO (search engine optimization) and other online marketing strategies take time to develop and need careful planning for both the short and long term.

An old Elementary School friend contacted me asking for help with SEO. Here’s what he asked:

“I need to pick your brain on Google and my business webpage. There is so much info on the internet and I continually get bombarded with phone calls offering to help with pushing my webpage to the top of the search engines. I figure they are all scams but I know there has to be a relatively simple way of doing it. Can you explain it in 50 words or less? Or is there even a simple way of doing it?”

My initial reply was short:  It’s unfortunately not that simple. (

There are ways to help elevate your listings and many “get rich” quick schemes that will help but only in the short term. You want to look at long term solution with SEO (search engine optimization). It requires a lot of work and takes time…if done right.

However, before you try to get rankings, I would recommend ask yourself “how do I want my customer to find me”? Do I want to be at the top of Google nationwide, regionally or just in my local area? How are they currently finding us? Use your analytics, or if you don’t know the answer then start asking your customers.

These are important questions to start from. Based on this information, you can begin to map out how your online strategy will unfold. But this is only one part of the equation.

What is most important to your company is conversions or actions that your visitors take on your site. Once you identify these, you want to map these out as “customer pathways” start to track back and use your analytics to find where they came to your site from. The answer may surprise you.

These two elements are closely tied together in SEM (Search Engine Marketing) so it is important to have this information first before taking the next step and hiring someone to help you out.

Plan the work…work the plan! I welcome comments and thoughts from others.

SEM (Search Engine Marketing) and Paid Search

The quickest way to generate web site traffic is through paid search advertising. We are Google Certified AdWords Professionals with over 8 years experience with Paid Search management. We’ve been managing paid search budgets before it was termed “paid search”. We’ve seen quite a lot of changes and have continued to stay on the cutting edge of new techniques and strategies to maximize ROI for our clients. Budget and management fee are based on strategy and tactics.

Depending on your level of service, we will also drive traffic to your website by submitting your site to various search engines and directories to give your site maximum exposure and also to get good back-links from the directories which help your rankings. This will ensure your website is crawled and indexed by leading search engines quickly. This is just one small part of what we do and contributes greatly to your rankings.

Contact us today for a free web site consultation at info@bsi-marketing.com or call 503-816-7806.