Portland Oregon Strategic Internet Marketing | BSI-Marketing » Strategic Internet marketing

SEO (search engine optimization) in 50 words or less

bobschnyder — Thu, 17 Jun 2010 17:52:21 +0000

An old Elementary School friend contacted me asking for help with SEO. Here’s what he asked:

“I need to pick your brain on Google and my business webpage. There is so much info on the internet and I continually get bombarded with phone calls offering to help with pushing my webpage to the top of the search engines. I figure they are all scams but I know there has to be a relatively simple way of doing it. Can you explain it in 50 words or less? Or is there even a simple way of doing it?”

My initial reply was short: It’s unfortunately not that simple. (

There are ways to help elevate your listings and many “get rich” quick schemes that will help but only in the short term. You want to look at long term solution with SEO (search engine optimization). It requires a lot of work and takes time…if done right.

However, before you try to get rankings, I would recommend ask yourself “how do I want my customer to find me”? Do I want to be at the top of Google nationwide, regionally or just in my local area? How are they currently finding us? Use your analytics, or if you don’t know the answer then start asking your customers.

These are important questions to start from. Based on this information, you can begin to map out how your online strategy will unfold. But this is only one part of the equation.

What is most important to your company is conversions or actions that your visitors take on your site. Once you identify these, you want to map these out as “customer pathways” start to track back and use your analytics to find where they came to your site from. The answer may surprise you.

These two elements are closely tied together in SEM (Search Engine Marketing) so it is important to have this information first before taking the next step and hiring someone to help you out.

Plan the work…work the plan! I welcome comments and thoughts from others.

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Blogs and Forum Marketing

bsimktg — Fri, 04 Jun 2010 18:41:11 +0000

BFM (Blog / Forum Marketing)

Every month, we will research and identify leading Blogs and Forums in your niche. We will go to each one of those sites to write comments and post replies while strategically dropping your website URL.

Your website will receive excellent Internet exposure in your industry with the goal for you to become a renowned expert in your field. Your credibility will skyrocket and so will your ROI (return on investment)!

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Email Marketing

bsimktg — Fri, 21 May 2010 21:18:51 +0000

EMM (Email Marketing)

Email is the second highest conversion tactic after paid search marketing. We make sure that you are creating the right conversations with your customers by communicating with them on a consistent basis through this highly targeted channel.

We start by creating a sign up area on your Website and then help to tailor the specific messaging around these lead acquisitions to your site. Also, we work with you to help improve conversions of existing customers through targeted emails to entice action on their part and drive conversions to improve your bottom line.

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Online PR

bsimktg — Sat, 08 May 2010 20:20:20 +0000

Online PR (Article and Press Release Marketing)

We create 100% original and totally unique articles for you on a monthly basis. Each of these articles is then distributed to leading, high PR article directories. This includes submissions to top directories and hundreds of other sites for maximum exposure.

Also, we will create awesome press releases about you, your company or your website. These PRs will be distributed to the leading press and media networks throughout the Internet. Search engine robots are very active at these sites and quickly crawl and index your pages, providing high quality traffic to your site. This helps to improve overall organic rankings in the search engines.

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Brand Reputation Management

bsimktg — Fri, 23 Apr 2010 18:16:08 +0000

BRM (Brand Reputation Management)

In today’s business market, where consumers are skeptical and companies can be researched in seconds, savvy companies have a heightened awareness of the importance of their online reputation. Potential customers typically use the search engines to find information about a company, and scan the first page results. There’s nothing worse than your company’s name being associated with negative results from false, inaccurate or misleading sources that rank higher than your company’s website. Potential customers will most likely take their business elsewhere.

We help to manage and track your brand and help you maintain your positive online image during challenging time with our search engine reputation management services.

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Link Exchange

bsimktg — Sat, 10 Apr 2010 19:24:09 +0000

LMO (Link Marketing Optimization)

Getting good, one-way back-links from other websites related to your niche is one of the most powerful, yet most tedious and neglected aspects of search engine optimization. BSI-Marketing will do that each and every month for you. You save tons of time and effort and get excellent results.

This is one of the most tedious, time consuming services that can cost you hours of your time without any guarantee of results. We understand the process and make sure the entire process is taken care of so you don’t have to worry about it.

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Local Business Optimization

bsimktg — Sat, 06 Mar 2010 20:09:53 +0000

LBO (Local Business Optimization)

If you’re more focused on optimizing locally, we have a targeted SEO program that caters to improving your rankings within your geographic area. You show up more prominently for locally searched key phrases

Also, we submit your site to local business directories to expand your online reach to capture potential clients wherever they may be searching. We also target the local business opportunities within the major search engines to maximize your reach from a local optimization.

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Video Marketing Optimization

bsimktg — Tue, 16 Feb 2010 17:22:38 +0000

VMO (Video Marketing Optimization)

You don’t need to bang your head or hire a ‘video junkie’ to create your promo videos. We do it for you. Each and every month, we create short promotional videos based on the content/niche of your website.

We also promote your videos to leading, high PR video portals including YouTube, Google Videos, Yahoo and many more video portals. Video is the latest buzz and the search engines visit these video sites more frequently.

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Collaborate at JETAA Technology Regional Conference

bsimktg — Wed, 27 Jan 2010 19:42:31 +0000

Through the collaboration of JETAA Portland, we are excited about this weekend’s JETAA Technology Regional Conference. It will bring together over 25 of the high tech minds in the JETAA organization throughout the regional area. One twist, it has become an International conference with three Canadian chapters joining in on the collaborative efforts to standardize JETAA’s approach to technology. It promises to be quite a conference and many great things to learn and share. If you are interested in helping out, send an email to regionalconference@jetaaportland.com.

We’d love for you to come out and volunteer and show your support for Portland as the Silicon Forrest. For questions and any additional information, please address them to regionalconference@jetaaportland.com.

We look forward to seeing you there!

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Strategic Planning and Analysis

bsimktg — Fri, 18 Dec 2009 17:43:24 +0000

Preparation is critical when building an online marketing strategy. We provide strategic planning to help you understand your position in your industry, set up the measurements of success and then create KPIs (Key Performance Indicators) to improve your ROI (return on investment). The areas below outline the key points that are most important to creating successful tactics. Following this process throughout has proven very successful for past clients:

Understanding – getting started and aligning Internet with your strategic goals
Preparation – researching your market to validate strategic approach
Ignition – revving up the resources needed to get started
Implementation – launching your tactics to maximize success
Analysis – measure the success through analytics and feedback
Rinse & Repeat – restructure (if needed) and re-implement with stronger tactics that are proven success

Continuous improvements in technology have enabled nearly all Internet marketing tactics to be tracked for success. By effectively measuring the success of these tactics in real-time, it helps to make quick, strategic decisions that continue to keep you ahead of your competitors.

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