BSI-Marketing is Number One on Google for Paid Search Portland
I don’t normally toot my own horn, but I am happy to announce that I have obtained the number one ranking in Google for the keyword”paid search Portland“. I am very pleased with this result and am now tasked with working to defend this number one position to maintain the top ranking.
So does this mean that potential customers are pounding my site with inquiries? Is my phone ringing off the hook? I did have a new potential client contact me mention searching on Google and found my paid search category listing. Since this is relatively new, it’s now a wait and see scenario as to whether I will have clients as a direct result of this top ranking.
Top Rankings Isn’t the Silver Bullet, Long Term Strategy Is
While it is great to achieve top placement on the search engines (especially Google), it’s important to realize that this should be one piece of your overall online marketing strategy. Making sure you get a ton of traffic to your site will not automatically translate into success for your Web site. The entire customer pathway (or customer touch points) for your site should be taken into consideration.
You need to ask the following questions:
- Are these the key phrases that users are searching on Google?
- Is your page providing value to keep site visitors engaged?
- What is your desired next step (course of action) you want visitors to take when they reach your page?
Understanding and mapping out the answers to this questions will improve the overall site experience for your visitors. When more visitors are engaged, they will over time start to follow these steps and you will being to see sucess and results. However, it is not something that will happen overnight. SEO (search engine optimization) and other online marketing strategies take time to develop and need careful planning for both the short and long term.
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